{"title":"Primo","description":"\u003cp\u003e\u003cstrong\u003ePrimo\u003c\/strong\u003e is one of BMX's longest-running parts brands, with roots in California going back to the early 1990s. Now sister brand to Stranger, Primo is known for tough, practical components for street and park riders.\u003c\/p\u003e\n\u003cp\u003eOur range of Primo BMX parts is especially strong on wheels. It includes Balance cassette and freecoaster hubs, Freemix hubs, Balance rims, complete wheels, forged spokes, alloy nipples and hub guards. We also carry V-Monster, 555C and Wall tyres, inner tubes, and the Primo 121 half link chain.\u003c\/p\u003e\n\u003cp\u003eComplete your setup with Primo cranks, forks, bars, Icon stems, headsets, Pivotal seats and seat posts, JJ and Tenderizer pedals, Binary and HD pegs, guard sprockets and flangeless grips. Shop the full Primo collection here in the UK.\u003c\/p\u003e","products":[{"product_id":"primo-200mm-pivotal-seat-post-black-25-4mm","title":"Primo 200mm Pivotal Seat Post - Black 25.4mm","description":"\u003cp\u003eA mid length post for Pivotal mounted seats. Also compatible with Stealth Pivotal seats when using an Allen wrench longer than the post itself. Primo branded pivotal seatpost. 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The half link design makes more precise rear end length adjustment possible.\u003c\/p\u003e","brand":"Primo","offers":[{"title":"Default Title","offer_id":44472845795416,"sku":"CHPR002-BK1-000","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0052\/6873\/4040\/files\/primo-bmx-121-half-link-chain-dark-blue_97191cb4-3993-496a-9d40-ce02987097b5.jpg?v=1785330485"},{"product_id":"primo-121-half-link-chain-raw","title":"Primo 121 half link chain Raw","description":"\u003cp\u003e\u003cstrong\u003ePrimo 121 Half Link Chain - Raw\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 121 Half Link Chain is heat-treated and engraved with the Primo logo. 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